Staples, Inc. (ticker: SPLS, exchange: NASDAQ Global Market (.O))
News Release -
Staples.com Becomes Premier Office Supplies Merchant for GeocitiesWESTBOROUGH, Mass.--(BUSINESS WIRE)--March 8, 1999-- Staples Inc. (NASDAQ:SPLS) today announced an online advertising and promotion agreement with GeoCities (NASDAQ:GCTY) to become the exclusive office supplies merchant for GeoCities' Shopping Center, and a charter member of the Web community's new Pages that Pay affiliate program. The agreement will further extend Staples.com's reach to the
small business community, which makes up nearly 60 percent of GeoCities' 19 million unique monthly visitors.
"The GeoCities agreement is part of our strategic plan to grow
the Staples.com business by partnering with leading Web sites that
reach our target business customer," said Jeff Levitan, senior vice
president of Staples.com. "The site's extensive reach to this group
makes it a key location for Staples.com."
Visitors to GeoCities, the world's largest and one of the fastest
growing communities on the Internet, will be able to directly link to
Staples.com from GeoCities "Shopping Center" area and through rotating
banner advertisements throughout the site. Staples.com will be the
exclusive office supplies merchant for GeoCities "Back-to-School"
promotion and also will sponsor a Small Business Center, filled with
useful information for this target audience, in the Small Business
Neighborhood on GeoCities.
Under the new Pages that Pay program, the 3.5 million GeoCities
members, called "Homesteaders," will have the opportunity to directly
link visitors from their individual home pages to the Staples.com Web
site. The Homesteaders will earn a commission based on Staples.com
sales that are generated from their home pages. Staples.com will be
the exclusive office supplies merchant for the affiliates program,
which was announced today.
"GeoCities members are the world's largest contributors to
affiliate programs," said J.B. Lyon, vice president of marketing for
Staples.com. "This is a great way to grow the Staples.com business and
be highly visible across the Internet community. And GeoCities has the
world's fifth largest audience reach."
"We are excited to have such a nationally well-known retailer
like Staples be one of the first companies to join GeoCities' Pages
that Pay program," said Thomas R. Evans, president and chief executive
officer of GeoCities. "Our "Homesteaders" and the nearly 19 million
visitors to GeoCities each month represent a huge consumer audience
with tremendous purchasing power."
Launched in the fall of 1998, Staples.com is Staples' e-commerce
business unit that serves the home office and small business customer
via the Internet. The virtual store offers easy-to-use, customized
features and intuitive functions to slash the cost and hassle out of
purchasing office supplies. More than 6,000 products are available on
Staples.com and it is open for business 24 hours a day, seven days a
week. Customers receive free delivery on all orders over $50 and
next-business day delivery is available in most U.S. markets.
Staples Inc. is a $7 billion retailer of office supplies,
furniture and technology to consumers and business from home-based
businesses to Fortune 50 companies in the United States, Canada, the
United Kingdom and Germany. Headquartered outside Boston, Staples
invented the office superstore concept and today is the largest
operator of office superstores in the world. The company has over
37,000 employees serving customers through more than 900 office
superstores, mail order catalogs, e-commerce and a contract business.
More information about the company is available at
CONTACT: Staples Inc.
Shannon Lapierre, 508/370-8468
Public Relations Manager
Mary Jane Mortell, 617/969-9192