Staples, Inc. (ticker: SPLS, exchange: NASDAQ Global Market (.O))
News Release -
'Tis the Season for Businesses to Say Thanks: Staples Corporate
Holiday Gifts Make it Easy to Leave a Lasting Impression
FRAMINGHAM, Mass., Oct 12, 2011 (BUSINESS WIRE) --
With the holidays around the corner, companies are seeking creative gift
ideas to show appreciation to employees, business partners and
customers. A recent survey from Staples
Advantage, the business-to-business division of Staples, Inc.,
reveals how even small gestures of gratitude with holiday gifts can
positively impact employee motivation and productivity.
Corporate holiday gifts can help companies build and extend brand
loyalty, foster stronger business relationships and thank employees for
a year of great work. According to the Staples Advantage survey,
employees said receiving holiday gifts from their companies:
Improved employee morale (75 percent)
Made employees like their company more (60 percent)
Improved employee productivity (33 percent)
The survey also found that goodwill doesn't stop with employees as one
in three people surveyed said receiving a gift from a business partner
made them more likely to do business with that company in the future.
Corporate Gift-Giving Made Easy: Timely Tips for the Holidays
Picking out gifts for friends and family is hard enough; shopping for
colleagues and customers doesn't have to be. Through its promotional
products division, Staples
Promotional Products, Staples Advantage offers the following tips
for personalized, easy and affordable corporate gift shopping, to help
companies leave a lasting impression:
- Keep it personal. You wouldn't send a holiday card without
signing it, so don't give a gift without putting your mark on it.
Adding your company logo to gifts can help your company gain mindshare
and visibility. More than 60 percent of respondents said they kept
their gifts for more than six months, keeping the company top of mind.
- Don't procrastinate. Start planning early so you have enough
time to collect orders, customize gifts with branded images and ensure
everything arrives before the holidays. Companies can save time by
accumulating orders from employees using Staples Promotional Products'
customized website tool, "Book & Runā"," which makes it easy to manage
orders and ship gifts.
- Get everything on your list and on budget. To help get the best
value from your gift purchases, consider ordering items in bulk and
selecting items that can be shared, such as food baskets.
"Holiday gifts that are thoughtful and personalized can go a long way
toward deepening business relationships and reminding employees you
value their work," said Barbara Wells, senior vice president, Staples
Promotional Products. "At Staples Promotional Products, we help
companies create customized corporate holiday gifting solutions to
create a positive impression that lasts far beyond the holidays."
Avoiding Corporate Coal with Great Gift Ideas
For holiday gifts that generate grins, consider these top three wish
list ideas according to the survey data:
- Food and drink (70 percent). The way to your recipients' hearts
may be through their stomachs - especially if you're providing
cheesecake samplers, s'mores kits, hot cocoa and/or gourmet cheeses.
- Electronics (60 percent). You can select a range of electronics
to fit your recipients' interests and your budget. While devices
including headphones, speakers and MP3 players are always appreciated,
smaller items like tablet cases and USB drives are also popular
- Apparel (20 percent). Popular apparel items include winter
hats, scarves, gloves, fleeces, grill aprons and more.
For more information, including additional holiday gift ideas and
offerings, please see http://www.staplesadvantage.com/promotional-products/.
About the Survey
Staples Advantage conducted an online survey, with responses from 215
office workers at companies of various sizes and across industries. The
survey, completed in September 2011, asked respondents about holiday
gifts they had received from their employers and business partners, and
how those gifts had impacted them. Respondents spanned various levels
and departments within their organizations.
About Staples Advantage
Staples Advantage, the business-to-business division of Staples, Inc.
(Nasdaq: SPLS), serves organizations of 20 or more employees up to the
Fortune 1000, including global businesses, local, state and federal
government, healthcare organizations and educational institutions. The
Staples Advantage one source solution includes comprehensive products
and services from office supplies, technology and printing to
promotional products, furniture and facility supplies. Dedicated to
providing organizations with greater cost savings and improved ordering
efficiencies, Staples Advantage provides a customized level of account
support and best-in-class customer service. More information is
available at http://www.staplesadvantage.com/.
Staples is the world's largest office products company and a trusted
source for office solutions. The company provides products, services and
expertise in office supplies, copy & print, technology, facilities and
breakroom, and furniture. Staples invented the office superstore concept
in 1986 and now has annual sales of $25 billion, ranking second in the
world in eCommerce sales. With 90,000 associates worldwide, Staples
operates in 26 countries throughout North and South America, Europe,
Asia and Australia, making it easy for businesses of all sizes, and
consumers. The company is headquartered outside Boston. More information
about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
Follow Staples on Twitter at http://www.twitter.com/staples
and on Facebook at http://www.facebook.com/staples.
SOURCE: Staples, Inc.
Nina Akerley, 508-253-1078
Davies Murphy Group, Inc.
Sara Card, 781-418-2431