Staples, Inc. (ticker: SPLS, exchange: NASDAQ Global Market (.O))
News Release -
12-May-2008
Staples Unveils the M by Staples(TM) Brand to Inspire Creativity and Style in the WorkplaceNew M by Staples Collection Offers Great Value on Products that Stand Out With PersonalityFRAMINGHAM, Mass., May 12, 2008 (BUSINESS WIRE) -- Staples, Inc. (NASDAQ: SPLS), today announced its newest brand,
the M by Staples(TM) collection. Standing for "My Style. My Way.," the
collection of high-end journals, notebooks, file folders, stationery,
and business essentials such as binder clips, magnets and push pins
stand out with quality and unexpected details. Available in a variety
of colors and patterns, the products are aimed to connect with
customers on an emotional level and stand out with personality and
style.
"Our vision in developing the M by Staples brand is to make it
easy for more self-expression in the workplace," said Petter Knutrud,
senior vice president of merchandising for Staples. "Our customers pay
attention to the details of the products they use every day, and the M
by Staples collection offers quality products set apart from
traditional office supply offerings that reflect personal styles at a
great value."
Uniquely merchandised at the front of the store, the M by Staples
collection includes:
M by Staples Fall Classic Collection
Traditional style meets modern versatility. This timeless
collection features rich, classic designs and patterns, including
quilted- and soft-leather journals and accessories, with houndstooth,
striped and plaid patterns. Available in Staples stores and select
styles on mbystaples.com. ($1.49 to $39.99)
(NEW!) M by Staples Spring Collection
Joining the M by Staples family is a collection featuring stylish,
eye-catching designs, including bright colors, patent leather and
floral, striped and polka dot patterns. Available Spring 2008 only and
in select Staples stores. ($1.49 to $14.99)
(NEW!) M by Staples File Folders
Joining the M by Staples family is a lively assortment of premium
heavyweight file folders that add personality and style to any
workspace. With a variety of patterns and colors to choose from,
including paisley, plaids, stripes, colorful dots and contemporary
floral patterns, getting organized in style is easier than ever.
Available in Staples stores and on mbystaples.com. (12 folders/ pack
$6.99)
(NEW!) M by Staples Business Essentials
Joining the M by Staples family is a unique spin on traditional
paper clips, binder clips, push pins and magnets. With interesting
shapes, patterns and designs, combined with fun colors, these products
help anyone express themselves with personality. Available in Staples
stores and select styles on mbystaples.com. ($3.99 to $6.99)
(NEW!) M by Staples Stationery
From mix and match and boxed stationery to monogrammed notecards,
the new M by Staples stationery collection offers sophisticated
designs and colors. For an elegant look, choose from ivory cotton
paper with embossed monogram or folded and flat styles with a variety
of patterns and colors. Also available on mbystaples.com, personalize
and customize a look with easy-to-follow directions for custom invites
and thank you cards. Available in Staples stores. ($9.99 to $12.99)
(NEW!) M by Staples Travel and Business Cases
For traveling across the country or across the parking lot, M by
Staples travel and business cases help anyone be their productive
best. The useful features keep everything in easy reach. And the
materials and designs mirror each individual's attention to detail and
style. Available Spring 2008 only and in select Staples stores.
($99.00 to $149.00)
Staples spent two years developing the M by Staples collection
through extensive customer and product research, and a dedicated
design and development team. In addition, according to the M by
Staples national survey (see related release, "In Tough Economic Times
Small Investments Can Deliver Big Career Gains," May 12, 2008), more
than half (55 percent) of workers reported that having stylish office
supplies gets them noticed in the workplace.
To locate M by Staples products at Staples stores, see what's new
in the collection, or download stationery templates, visit
www.mbystaples.com.
About Staples
Staples, Inc. invented the office superstore concept in 1986 and
today is the world's largest office products company. With 76,000
talented associates, the company is committed to making it easy to buy
a wide range of office products, including supplies, technology,
furniture, and business services. With 2007 sales of $19.4 billion,
Staples serves consumers and businesses ranging from home-based
businesses to Fortune 500 companies in 22 countries throughout North
and South America, Europe and Asia. Headquartered outside of Boston,
Staples operates more than 2,000 office superstores and also serves
its customers through mail order catalog, e-commerce and contract
businesses. More information is available at www.staples.com.
SOURCE: Staples, Inc.
Staples, Inc.
Katie Sullivan, 508-253-0879
katie.sullivan@staples.com
or
Christine Gonsior, 212-714-5718
cgonsior@taylorpr.com
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