INDIANAPOLIS and SACRAMENTO, Calif., Nov. 1 /PRNewswire-FirstCall/ -- Simon Brand Ventures (SBV), the business-to-consumer arm of Simon Property Group, Inc., (NYSE: SPG) and Smart Sign Media, LLC, in association with LED Partners VI, LLC, announced today the launch of one of the world's most technologically advanced outdoor digital video systems at Lenox Square Mall in Atlanta and Westminster Mall in Westminster (Orange County), CA beginning Nov. 1.

This digital outdoor medium is the first of its kind in both Atlanta and Orange County, featuring digital wall signage, entrance marquees and free- standing signs. More than 19 million people, on average, will be exposed each month to the signs, located in and around these Atlanta and Westminster super- regional shopping centers. Content will showcase an exciting mix of mall- specific major brands, goods and services, retailers, events and other messaging. Both shopping centers also plan to utilize this unique medium to participate in their respective state's Amber Alert programs. The signs range in size from 9 feet by 16 feet, to 20 feet by 30 feet.

Smart Sign will provide the operating system and technical capabilities that will enable content changes to be made in near-real time and offer advertisers the opportunity to change and target their messages to consumers in a variety of formats including day-parting as well as to take advantage of interactive messaging capabilities.

Accenture, the global management consulting, technology services and outsourcing company, will provide project management support, leveraging 'outdoor narrowcasting' knowledge within its Media & Entertainment practice.

"This outdoor digital media launch with Smart Sign, LED Partners and Accenture, all best-in-class companies, represents a significant step forward in transforming our malls into a unique new advertising medium," said Stewart Stockdale, chief marketing officer of Simon Property Group and president of Simon Brand Ventures. "Marketers and advertisers are already finding that reaching consumers at the point of purchase offers more flexibility and has an impact that more traditional advertising mediums can't match. And we believe that the outdoor digital experience will provide them with a compelling new option," Mr. Stockdale added.

"We're excited to be developing this new media capability with an innovative company like Simon," said Tom Langeland, president, Smart Sign Media. "The LED and other cutting edge technologies employed in its execution will generate the high-impact effect that we think will clearly differentiate this medium from what is currently available in the outdoor advertising arena."

"The continuing fragmentation of media is forcing a shift in the traditional marketing paradigm," said Kevin Westcott, a partner in Accenture's Media & Entertainment practice. "The outdoor digital signage being launched today will provide advertisers with new, viable 'out-of-home' media options to more effectively segment and target consumers."

The exterior signs strategically situated at major thoroughfares adjacent to the malls will be equipped with "smart" technology that detects FM radio signals from passing motorists and adjusts advertising messages to specific demographics. The network will also provide the consumer a way to interact in near-real time with advertisers to receive information and coupons via cell phone.

This outdoor digital system is the latest advancement in Simon's overarching media strategy. It also complements Simon's outdoor alliance with Lamar Advertising Company, announced earlier in 2005, to market freestanding, static outdoor advertising billboards and wallscapes at choice locations throughout the country.

Simon, who attracts approximately 2.2 billion visits each year across its portfolio of shopping centers, is also currently working with Arbitron and Scarborough to develop reach and frequency metrics so advertising planners and buyers can easily assess unique shopping center visits, frequency of mall exposures, and specific demographic audience segments.

About Simon Property Group

Simon Property Group, Inc., headquartered in Indianapolis, Indiana, is a real estate investment trust engaged in the ownership, development and management of retail real estate, primarily regional malls, Premium Outlet(R) centers and community/lifestyle centers. The Company's current total market capitalization is approximately $38 billion. Through its subsidiary partnership, it currently owns or has an interest in 296 properties in the United States containing an aggregate of 202 million square feet of gross leasable area in 40 states plus Puerto Rico. Simon also owns interests in 51 European shopping centers in France, Italy, and Poland; 5 Premium Outlet(R) centers in Japan; and one Premium Outlet(R) center in Mexico. Additional Simon Property Group information is available at http://www.simon.com .

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon's business-to-consumer arm, has pioneered the transformation of shopping malls into a medium where consumer brands can build one-on-one relationships with shoppers who make approximately 2.2 billion visits to Simon Malls each year. Simon's vast franchise of market- leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV has engaged in a number of consumer business initiatives, including the Simon Giftcard(TM), launch of Simon platform programs such as Simon Kidgits Club(TM), Simon Super Chefs Live!(TM), Simon DTour Live(TM) and Simon Mall For You(TM), a national media delivery channel including experiential marketing methods, and multiple national and local marketing alliances with Coca-Cola, Visa U.S.A. and Cingular Wireless, among others.

About Smart Sign Media

Smart Sign Media, headquartered in Sacramento, is the leading operator of LED signs in the United States and has been selected to design and manage the operating system for the Simon outdoor digital network. Smart Sign Media's principal owners possess vast experience in the outdoor LED sign industry. From the first full color outdoor advertising LED display in San Francisco, to the Las Vegas Convention Center and even New York's Times Square, Smart Sign Media has purchased and coordinated over 40 million dollars of full color LED displays from a variety of different suppliers. Projects include major auto malls, shopping centers, theme parks, and even the California State Fair. Smart Sign's expertise in operating, managing, maintaining and coordinating advertising sales for clients around the country is detailed on the company's homepage, http://www.smartsignmedia.com . For more information contact: Tom Langeland (916-568-0128), tlangeland@smartsignmedia.com

About LED Partners

LED Partners VI, LLC (LED) headquartered in Reno, Nevada, is an investment company engaged in financing LED signs in host locations for third party revenue. LED Partners is focusing its attention on the deployment of the Simon mall outdoor digital project. LED Partners also have other electronic outdoor signs in its portfolio, like the Port Authority in NY Times Square, Cal Expo in Sacramento and several other electronic freeway signs in California. LED Partners has contracted with Smart Sign LED Production, Inc. to manufacture and install the signs. Contact: Tom Langeland (916-568-0128) tlangeland@smartsignmedia.com

SOURCE Simon Property Group, Inc.; Smart Sign Media, LLC

CONTACT:
Sarah Heffernan
Fleishman-Hillard
314-982-8680
hefferns@fleishman.com

Billie Scott
Simon Property Group
37-263-7148
bscott@simon.com