Simon Property Group, Inc. (ticker: SPG, exchange: New York Stock Exchange (.N))
News Release -
Coca-Cola 'Behind-The-Scenes With American Idol' Tour Kicks OffCoca-Cola Brings TV's Hottest Show Directly to its Fans with a Multifaceted, Interactive Experience Exclusively at Simon Malls
INDIANAPOLIS and ATLANTA, Apr 3, 2003 /PRNewswire-Firstcall via COMTEX/ -- Reality TV is
getting even more "real" this spring exclusively in Simon Malls across the
country, as Coca-Cola embarks on a 21-mall "Behind-the-Scenes with American
Idol" tour that launches simultaneously in early April from New York and
The tour brings the excitement of the pop culture phenomenon from the
living room TV directly into Simon malls in major markets throughout the
country, with live events that will bring thousands of people across the
United States face to face with their favorite stars from the show's first and
current season. In addition to watching performances from some of their
American Idol favorites such as EJay Day, RJ Helton, Vanessa Olivarez, Charles
Grigsby, Kristin Holt and Jim Verraros, mall visitors will experience a Q&A
session with the American Idol celebrities, an American Idol trivia contest
and behind-the-scenes video clips. Fans also can participate in a live
karaoke contest designed to feel like an American Idol audition, view and
participate in dance demonstrations, enter a sweepstakes to win one of two
Coca-Cola Red Couches as seen on the American Idol set, and have their own
likeness as an "American Idol" captured by digital photography which they can
then download from a computer using a special code card.
The 14-market, 21-Simon mall tour kicks off April 5 in Miami and New York
and culminates simultaneously May 2-4 in Los Angeles and Atlanta, just prior
to the May finale of American Idol's second season on Fox. In between, the
tour will visit Simon Malls in Austin, Baltimore, Boston, Chicago, Dallas,
Indianapolis, Orlando, Philadelphia, San Antonio, San Diego and Washington,
"Being a second season sponsor of American Idol, we're thrilled to take
our marketing off-air with the 'Behind the Scenes with American Idol' tour,"
said David Raines, vice president, Integrated Communications, Coca-Cola North
America. "Staging this tour with our partners at Simon Malls, which host
approximately 400 million teen shopping visits each year, is a great avenue
for bringing people a fun, interactive American Idol experience."
Coca-Cola has created in-program elements such as the Red Room and the
"Behind-the-Scenes Moments," that when coupled with local activities like the
"Behind the Scenes with American Idol" tour, enhance and extend the excitement
of American Idol for fans across the country. American Idol, the hit
television show from Fox, can be seen Tuesday and Wednesday nights.
FremantleMedia is one of the largest international producers of
entertainment programs in the world, producing more than 180 programs in over
33 countries. The company is responsible for US favorites such as the hit
series "American Idol," the award-winning 100 Centre Street," "The Nero Wolfe
Mysteries," "The Price is Right" and "Family Feud" in syndication. The
company's international distribution division sells 17,500 hours of
programming to 150 countries worldwide. FremantleMedia is the production
business arm of RTL Group, Europe's largest television and radio company.
About 19 Entertainment
19 Entertainment, founded by Simon Fuller, is the creator of "Pop Idol,"
the format of which is now rolling out worldwide in conjunction with Fremantle
Media. 19 is known for many leading music artists, such as Annie Lennox, the
Spice Girls and S Club, and whose activities encompass movies, TV, video/DVD,
internet and commercial relationships -- see www.19.co.uk.
About Simon Brand Ventures
Founded in 1997, Simon Brand Ventures has pioneered the transformation of
shopping malls into a medium where consumer brands can build one-on-one
relationships with more than 100 million shoppers who make approximately
2 billion visits to Simon malls each year. Simon Brand Ventures has entered
into strategic partnerships with more than 100 retailers and sponsors within
the last year, including Coca-Cola, Cingular Wireless, Reebok and VISA U.S.A.,
to stage memorable brand experiences in Simon malls through a variety of media
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG), headquartered in Indianapolis,
Indiana, is a real estate investment trust engaged in the ownership and
management of income-producing properties, primarily regional malls and
community shopping centers. Through its subsidiary partnerships, it currently
owns or has an interest in 242 properties containing an aggregate of
185 million square feet of gross leasable area in 36 states, as well as nine
assets in Europe and Canada. Additional Simon Property Group information is
available at http://www.simon.com/.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, marketing
four of the world's top five soft drink brands, including the number one soft
drink Coca-Cola. Consumers in nearly 200 countries enjoy The Coca-Cola
Company's products at a rate of more than 1 billion servings each day. For
more information about The Coca-Cola Company, visit www.coca-cola.com.
SOURCE Simon Property Group, Inc.
Maria Perez, of The Coca-Cola Company, +1-404-676-4942