ColdSpark, a BakBone Company, Helps Customers Determine Cost Savings with ROI Calculator

SAN DIEGO--(BUSINESS WIRE)--Oct. 23, 2009-- ColdSpark^TM, a BakBone Software^® company (OTCBB: BKBO), and leader in next-generation enterprise messaging infrastructure, today announced the availability of a return on investment (ROI) calculator on their Web site. The calculator will help healthcare organizations quantify their savings in traditional print and postage delivery of member notifications, statements and kits when they deploy ColdSpark's paperless healthcare solution. As organizations continue to struggle with rising operational costs and downsized budgets, ColdSpark's ROI calculator offers an opportunity for business managers to pinpoint and track how and where their savings will occur.

The calculator will allow businesses, specifically healthcare payors and providers, to approximate their print, postage and personnel savings with ColdSpark's solution down to a granular level. Users will be able to estimate how much they can save in each department to help reduce operational costs.

ColdSpark's Automated Paperless Solution for Healthcare:

• Reduces operational costs associated with printed communications
• Supports PHI, HIPAA and other compliance requirements
• Improves the timeliness of member and partner communications
• Integrates with existing print and mail workflow and systems
• Can potentially show an ROI in less than 12 months

"In our current economy, it is important that companies see the quick ROI on their investments and how they can reduce their operational costs," said Scott Brown, senior vice president and general manager, ColdSpark. "With an easy-to-use ROI calculator, we help our customers identify where they can potentially reduce costs with our solution by 20 to 40% and how much they can save in the long run."

ColdSpark's ROI calculator is available at www.coldspark.com/industries/Healthcare/Calculator.

About ColdSpark

ColdSpark is a leading provider of enterprise messaging infrastructure solutions and platforms, helping the world's most demanding companies increase the power of their e-mail to drive revenue, deepen customer relationships and improve business efficiency, while ensuring security, compliance and performance. ColdSpark's customers include many of the world's largest financial institutions and global 2000 enterprises. For additional information on ColdSpark solutions, or to schedule a demo, visit www.coldspark.com or call 866-902-2505.

About BakBone Software

BakBone Software is a leader in Universal Data Management. This provides a data-centric approach to integrating data protection, centralizing policy management and managing organizations' messaging infrastructure to optimize performance, increase data availability and improve corporate compliance. Learn more about BakBone's Universal Data Management vision at www.bakbone.com or e-mail info@bakbone.com.

BakBone®, BakBone Software®, NetVault®, Application Plugin Module™, BakBone logo®, Integrated Data Protection™, NetVault: SmartDisk™, Asempra®, FASTRecover™, ColdSpark® and SparkEngine™ are all trademarks or registered trademarks of BakBone Software, Inc., in the United States and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.

Source: ColdSpark

BakBone Software
Amber Winans
858-795-7584
amber.winans@bakbone.com
or
Nikki Snowhite
858-795-7552
nikki.snowhite@bakbone.com