The Estée Lauder Companies Inc. (ticker: EL, exchange: New York Stock Exchange (.N))
News Release -
Introducing Mustang - The New Fragrance for Men: Bold. Daring. Legendary.
Real Men Inspire and Drive Today's Fragrance Market -- Available Nationwide Beginning July 2007 --
NEW YORK, May 07, 2007 (BUSINESS WIRE) -- Aramis and Designer Fragrances, a global leader in the Prestige
Fragrance industry and a division of a subsidiary of The Estee Lauder
Companies, announces its partnership with Ford to introduce Mustang, a
new men's scent that embodies the spirit of today's man: strong,
confident and driven. Mustang, the new fragrance for men will launch
in July 2007 to retailers nationwide and rollout to mass merchandisers
and chain drug stores in August 2007.
"We are so excited to be launching a fragrance with Mustang, an
American icon that today holds international recognition and an
undeniable established reputation. This fragrance will bring the
Mustang man to life while remaining true to the core values and
classic tradition of the Mustang brand," states Robin Mason, Vice
President, Global Marketing for Aramis and Designer Fragrances.
The Mustang fragrance exemplifies the allure of the Mustang man -
bold, daring and legendary. The cologne opens with the bright bold
aroma of lavender, ginger and lemon. The heart of the fragrance, a
fusion of pipe tobacco and cedarwood, evokes a daring ruggedness. The
legendary masculine notes of amber, fir balsam and patchouli complete
the fragrance, giving the scent an appealing aura for all men.
"Today's man has a presence that is strong and confident with an
innate masculinity that does not go unnoticed. He's a guys' guy, yet
is both modern and authentic," says Trudi Loren, Vice President,
Corporate Fragrance Development Worldwide for The Estee Lauder
Companies. "Mustang captures these qualities by infusing a blend of
warm ingredients into a dynamic signature scent."
"Aramis and Designer Fragrances is a global leader in the industry
and we are proud to partner with them. The fragrance they have
produced will be a natural extension of the Mustang brand, which has
been and continues to thrive as an aspirational American icon for over
40 years," states John Nens, Director, Global Brand Licensing, Ford
Motor Company. "It is a great partnership when you can bring together
two companies that are so strongly rooted in American culture as our
The bottle and packaging created for Mustang complete the vision
of the new scent. The bottle is simple and sleek, but masculine in
shape. It has a graphite cap and collar with a silver hot stamping and
the Mustang Pony logo on the label. The outside packaging is a
graphite metal reusable "Collector's Tin" with the iconic Pony logo.
Beginning in July 2007, Mustang, the new men's fragrance, will be
sold in the U.S. The Mustang fragrance line includes: 1.0oz/30ml
Cologne Spray (SRP: $20); 1.7oz/50ml Cologne Spray (SRP: $25);
3.4oz/100ml Cologne Spray (SRP: $32). The Mustang scent will also be
available in a 3.4oz/100ml After Shave (SRP: $25).
Aramis and Designer Fragrances, a division of a subsidiary of The
Estee Lauder Companies Inc. creates and markets fine designer
fragrances and skin care under the Aramis and Lab Series names and
under licenses for Donna Karan, Tommy Hilfiger, Michael Kors, Kiton
and Missoni. The Estee Lauder Companies Inc. is one of the world's
leading manufacturers and marketers of quality skin care, makeup,
fragrance and hair care products. The Company's products are sold in
more than 130 countries and territories under well-recognized brand
names, including Estee Lauder, Clinique, Prescriptives, Origins,
M--A--C, La Mer, Bobbi Brown, Tommy Hilfiger, Donna Karan, Aveda, Jo
Malone, Bumble and bumble, Darphin, Rodan + Fields, American Beauty,
Flirt!, Good Skin(TM), Grassroots, Sean John, Daisy Fuentes, Tom Ford
Beauty and Coach.
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles in 200
markets across six continents. With more than 280,000 employees and
more than 100 plants worldwide, the company's core and affiliated
automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury,
Volvo, Aston Martin and Mazda. The company provides financial services
through Ford Motor Credit Company. For more information regarding
Ford's products, please visit www.fordvehicles.com.
Mustang is one of the greatest automotive sales success stories of
all time. Nearly one out of every two sports cars sold in the United
States is a Mustang, and remains one of the hottest-selling cars in
America. It's also America's best-selling convertible.
SOURCE: The Estee Lauder Companies Inc.
The Estee Lauder Companies Inc.
Tracy Royal, 212-572-5452
Aramis and Designer Fragrances
Ford Motor Company
Whitney Drake, 313-323-8564