Deluxe Corporation (ticker: DLX, exchange: New York Stock Exchange (.N))
News Release -
Disney Characters Debut on Personal Checks From Deluxe
Mickey Mouse, Winnie
the Pooh and favorite film characters now available
St. Paul, Minn. and Burbank, Calif.¾
More than seventy years of Disney entertainment premiere today in a
new venue when favorite Disney characters make their appearance on
personal checks from Deluxe Corporation (NYSE: DLX).
The introduction of the new line of
personal checks - which Deluxe expects to be one of its most popular
designs - marks the first time Disney characters have been available
to the general public on checks and personal-finance accessories.
Disney checks from Deluxe will be available in four different designs:
Mickey and Pals; Pooh and Pals; Classic Pooh; and Disney Film Magic,
which includes images from The Jungle Book, Peter Pan, Lady
and the Tramp and other favorite Disney movies.
"Disney checks have long been one
of our most requested items," said Bo Boyd, chairman of Disney
Consumer Products. "We're happy to be working with Deluxe on
this new line, which lets consumers choose their favorite Disney
characters to show their individuality and style to the world."
"The Disney name is synonymous
with imagination, creativity and fun," said Andy Reeher, vice
president of marketing for Deluxe Corporation. "Everyone will
love these checks - from the check writer, to the store clerk, to
the processor at the financial institution."
Despite growing acceptance of debit
cards, smart cards and electronic bill payment, the themed personal
check continues to defy predictions and maintain its popularity in the
"The personal check is alive and
well," said Reeher. "Our research shows Americans like
checks because they reflect who they are. Consumers see the check as
an extension of their personality - much like personalized license
plates or the clothes that they buy. Every bank, thrift and credit
union in America will want to offer the new Disney checks
because they are so unique."
Additional enhancements for the new
line of Disney checks - including coordinating checkbook covers,
symbols and messages - will also be available.
Disney Consumer Products is the
division of The Walt Disney Company that reaches consumers directly
through licensed merchandise, retail stores, interactive games, and
books and magazines.
Deluxe pioneered the concept of
specialty and licensed-image check designs in 1990. Since then, checks
with images of cartoon characters, wildlife and movies have filled
Deluxe Corporation provides checks and
related products to financial services companies, consumers and small
businesses through multiple distribution channels. Since its beginning
in 1915, Deluxe has been instrumental in shaping the payments industry
and serving financial services companies by focusing on consumers and
small businesses. The company is headquartered in St. Paul, Minn. More
information about Deluxe can be found at www.deluxe.com.
|For additional information contact:
|Laura Telander Graf