Delta Air Lines (ticker: DAL, exchange: NYSE Archipelago Exchange (.N))
News Release -
Delta.com Surpasses $1 Billion in Ticket Sales, Outpaces Industry Predictions
ATLANTA, Nov 14, 2001 /PRNewswire via COMTEX/ --
Online Traffic Rebounds With 425,000 Customers Purchasing Tickets @ Airline Web Site in October Delta Air Lines (NYSE: DAL)
today said that its delta.com Web site has surpassed $1 billion in 2001 ticket
sale revenue, indicating that online customer traffic is on the rebound. Delta
anticipates that by year's end delta.com ticket sales will reach approximately
four million tickets or approximately 10 percent of Delta's total ticket sales.
Delta also said that its Web site is forecasted to outpace the industry's
year-over-year revenue growth through 2003, according to independent strategy
and research company PhoCusWright's Update to the Online Travel Marketplace
2001-2003 report. Delta.com ticket sales are expected to grow this year by more
than 50 percent and represent more than 50 percent of the airline's total online
sales. In contrast, PhoCusWright projections indicate airline sites will
increase by 28 percent this year and represent 32 percent of travel's total
online travel sales.
"This is an incredible milestone for delta.com, and we are encouraged that
online purchases at delta.com continue to significantly outpace last year," said
Steve Scheper, Delta's managing director of e-Business, business-to- consumer.
"More importantly, this is a clear message that our customers are relying on
technology for obtaining up-to-the-minute information and as a means to make
their travel experience more convenient. We will continue to focus on
business-to-consumer platforms that help us communicate with our customers,
enhance the overall travel experience, migrate offline sales to online, and
enable the recovery of our airline."
Additionally, the airline said 425,000 customers purchased tickets at its
delta.com Web site in October, representing nearly a 65 percent increase over
the same month last year. Revenue from those tickets totaled approximately $100
Scheper pointed to Delta's online tools that put the customers in more control
of their travel experience -- like seat selection, upgrades, real-time flight
information, SkyMiles account management, e-mail programs, SkyMiles online award
redemption, electronic timetables, and SkyMiles Medallion Virtual Check In -- as
the impetus behind the rebounding traffic. Other October highlights include:
* monthly revenue represents approximately 30 percent increase over
* approximately 2 million customers obtained updated flight information
* SkyMiles online award travel redemptions reached nearly 20,000 tickets
* enrollments for Delta's weekly Web Fares and Fan Fares e-mail programs
grew 135 percent over October 2000.
About Delta's e-Business Unit
As the industry leader in e-business, Delta Air Lines has established an
e-Business Unit that systematically leverages Delta's assets using the Internet
and other emerging technologies. Encompassing Delta's business-to- consumer
(B2C), business-to-business (B2B), and business-to-employee (B2E) initiatives,
the unit acts as an innovative and fast-reacting think tank, speeding and
enhancing Delta's online service offerings. The e-Business Unit, under the
direction of a dedicated e-leader, works in conjunction with Delta's other
operational divisions and Delta Technology to create new revenue opportunities,
drive productivity, lower costs and deepen its relationships with its customers,
employees, suppliers and stockholders.
Delta's goal is to become the No. 1 airline in the eyes of its customers, flying
passengers and cargo from anywhere to everywhere. People choose to fly Delta
more often than any other airline in the world on 4,850 flights each day to 368
cities in 65 countries on Delta, Delta Express, Delta Shuttle, Delta Connection
carriers and Delta's Worldwide Partners. Delta is a founding member of SkyTeam,
a global airline alliance that gives customers extensive worldwide destinations,
flights and services. In addition to safely and securely making reservations and
purchasing tickets at delta.com, Delta customers can select seats, upgrade, get
up-to-date flight information, make accommodations reservations, and more.
U.S.-based travel agencies also can access Delta Web fares for their customers
via delta.com's Online Agency Service Center. For more information, go to
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SOURCE Delta Air Lines, Inc.
CONTACT: Corporate Communications of Delta Air Lines, +1-404-715-2554
Copyright (C) 2001 PR Newswire. All rights reserved.