Blackbaud, Inc. (ticker: BLKB, exchange: NASDAQ Global Market (.O))
News Release -
American Bible Society Selects Blackbaud CRM to Improve the
CHARLESTON, S.C., Aug 09, 2011 (BUSINESS WIRE) --
Blackbaud, Inc. (Nasdaq: BLKB)
today announced that the American
Bible Society (ABS) has selected Blackbaud CRM to improve its
supporters' experience, from direct marketing to online engagement.
"We are pleased to partner with American Bible Society, helping this
renowned organization optimize its fundraising efficiency and
multichannel communications," said Charlie Cumbaa, president of
Blackbaud's enterprise customer business unit. "With Blackbaud CRM, ABS
will be able to centralize its fundraising and marketing efforts to
better serve supporters at all of the levels they engage with the
The mission of ABS, a 195-year old organization, is to share God's word
with people around the world in a language and format that they can
understand so they can enjoy the benefits of transformation that comes
"We have a mission that is ever-growing, and we are going to be equipped
by Blackbaud solutions to be more intelligent and efficient in our
fundraising efforts," said Joey Pierce, ABS's director of development.
"The more money we are able to raise and the more efficiently we are
able to raise it, the more capable we will be to provide Bibles around
the world. Blackbaud CRM is going to enable us to extend our mission by
allocating more dollars raised to extending God's word around the globe."
With an upcoming capital campaign and the need to integrate online and
offline marketing activities, ABS staff researched many vendors and
selected Blackbaud CRM, a solution designed to bring industry-leading
fundraising, online applications, and direct marketing together in one
platform to enable an integrated view of the constituent experience.
"It really was an easy decision to go with Blackbaud," said Carolyn
Hobbs, ABS's director of data services. "Blackbaud has an
all-encompassing solution that is strong in all of the areas we were
looking for - direct response, major giving, and online. Other systems
we saw were really strong in one area, but did not provide the
overarching experience to help us move forward."
Blackbaud CRM will help American Bible Society in three key areas:
- Web integration - enabling ABS to easily and quickly distribute
appeals and provide donors with a login to customize their online
experience along with self-service tools. The organization's website
will be highly personalized, providing targeted content related to
subjects donors have expressed interest in and appeals they've given
to before, and will report on how their dollars are being used.
- The supporter journey - allowing the organization to track the
whole supporter strategy related to major and planned giving,
including tracking moves, recording activities, donor appeals and
- Direct marketing - allowing the organization to input its annual
plan and budget as well as track activities and costs associated with
them to immediately record, verify and monitor incoming gifts.
"Blackbaud is really going to help us have a holistic view of our
supporters," said Hobbs. "By doing that in the most effective and
efficient way, it will allow us to focus on our ministry."
For more information about Blackbaud CRM, visit www.blackbaud.com/crm.
Blackbaud is the leading global provider of software and services
designed specifically for nonprofit organizations, enabling them to
improve operational efficiency, build strong relationships, and raise
more money to support their missions. Approximately 24,000 organizations
-- including The American Red Cross, Cancer Research UK, Earthjustice,
International Fund for Animal Welfare, Lincoln Center, The Salvation
Army, The Taft School, Tulsa Community Foundation, Ursinus College, the
WGBH Educational Foundation, and Yale University -- use one or more
Blackbaud products and services for fundraising, constituent
relationship management, financial management, website management,
direct marketing, education administration, ticketing, business
intelligence, prospect research, consulting, and analytics. Since 1981,
Blackbaud's sole focus and expertise has been partnering with nonprofits
and providing them the solutions they need to make a difference in their
local communities and worldwide. Headquartered in the United States,
Blackbaud also has operations in Australia, Canada, Hong Kong, the
Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.
Except for historical information, all of the statements, expectations,
and assumptions contained in this news release are forward-looking
statements that involve a number of risks and uncertainties. Although
Blackbaud attempts to be accurate in making these forward-looking
statements, it is possible that future circumstances might differ from
the assumptions on which such statements are based. In addition, other
important factors that could cause results to differ materially include
the following: general economic risks; uncertainty regarding increased
business and renewals from existing customers; continued success in
sales growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with successful
implementation of multiple integrated software products; the ability to
attract and retain key personnel; risks related to our dividend policy
and share repurchase program, including potential limitations on our
ability to grow and the possibility that we might discontinue payment of
dividends; risks relating to restrictions imposed by the credit
facility; risks associated with management of growth; lengthy sales and
implementation cycles, particularly in larger organization;
technological changes that make our products and services less
competitive; and the other risk factors set forth from time to time in
the SEC filings for Blackbaud, copies of which are available free of
charge at the SEC's website at www.sec.gov
or upon request from Blackbaud's investor relations department. All
Blackbaud product names appearing herein are trademarks or registered
trademarks of Blackbaud, Inc.
SOURCE: Blackbaud, Inc.
Melanie Mathos, 843-216-6200 x3307