Blackbaud, Inc. (ticker: BLKB, exchange: NASDAQ Global Market (.O))
News Release -
Online Giving Grew 35 Percent in 2010 and Accounted for 8 Percent of
All FundraisingWhile Haiti disaster-related fundraising significantly impacted
online giving in the first quarter, end of year giving in the fourth
quarter still represented 31 percent of total online giving in 2010
CHARLESTON, S.C., Feb 15, 2011 (BUSINESS WIRE) --
Blackbaud, Inc., (Nasdaq: BLKB)
today announced the release of its 2010
Online Giving Report, which provides the most comprehensive review
of online giving trends currently available in the nonprofit sector.
"2010 saw the continued growth in the importance of online fundraising
for nonprofit organizations," said Steve MacLaughlin, Blackbaud's
director of Internet solutions. "A recovering global economy, online
response for disaster relief, peer-to-peer fundraising, and the role of
social media in the nonprofit sector all shaped 2010."
The 2010 Online Giving Report includes 24 months of online giving data
from 1,812 nonprofit organizations from The Blackbaud Index of Online
Giving, online major giving data from 2,190 nonprofits, and both online
and offline data representing $5.1 billion in total fundraising from
Key findings from the Report,
which can be downloaded at www.blackbaud.com/bb/online/fundraising.aspx
> Nonprofits of all sizes continue to see growth in online giving
online fundraising grew 34.5% in 2010. This was led by 55.6% growth by
large organizations. Smaller nonprofits grew by 22% and medium
organizations grew by 15.9% compared to the same time period in 2009.
> Online giving accounts for 7.6% of all total fundraising
organizations went from raising the lowest percentage of total
fundraising online at 5.1% in 2009 to the highest percentage at 7.7% in
2010. The International Affairs and Health Care sectors now have more
than 10% of their total fundraising from online giving.
> Haiti-related online giving shaped 2010 giving trends
2010 had the largest percentage of online giving for the entire year.
18.4% of online giving took place in January compared to 18.3% in
December 2010. This change can almost single handedly be attributed to
giving to Haiti relief efforts. International Affairs organizations had
their online giving grow 130.8% compared to 2009.
> Year-end giving still accounts for the largest percentage of
October, November, and December of 2010
represented 31.3% of total online giving during the year. All sectors in
the analysis, with the exception of International Affairs, had their
largest online giving month of the year in December.
> Donors continue to make significant gifts online
2010, 88% of organizations had at least one online gift of $1,000 or
more. The median online gift of $1,000 or more was $1,250 and the
largest amount given online in the analysis was $100,000. 41% of these
significant gifts were exactly $1,000 and 6% were $5,000 gifts.
The Report is also the first of its kind to provide directions on how
organizations can benchmark themselves against the Report data and
guidance on how to improve performance based on benchmark results. "The
intent of this Report is to provide data that is useful in helping each
organization understand its online giving performance and to drive
conversations and analyses among organizational leadership that uncover
opportunities to improve online fundraising results," said Allison Van
Diest, Blackbaud Internet Solutions architect and co-author of the
To download the 2010 Online Giving Report, visit www.blackbaud.com/bb/online/fundraising.aspx.
To stay up-to-date on the latest fundraising trends as reported by The
Blackbaud Index, visit www.blackbaud.com/blackbaudindex
where you can sign up for monthly email and text alerts.
Blackbaud is the leading global provider of software and services
designed specifically for nonprofit organizations, enabling them to
improve operational efficiency, build strong relationships, and raise
more money to support their missions. Approximately 24,000 organizations
-- including The American Red Cross, Cancer Research UK, Earthjustice,
International Fund for Animal Welfare, Lincoln Center, The Salvation
Army, The Taft School, Tulsa Community Foundation, Ursinus College, the
WGBH Educational Foundation, and Yale University -- use one or more
Blackbaud products and services for fundraising, constituent
relationship management, financial management, website management,
direct marketing, education administration, ticketing, business
intelligence, prospect research, consulting, and analytics. Since 1981,
Blackbaud's sole focus and expertise has been partnering with nonprofits
and providing them the solutions they need to make a difference in their
local communities and worldwide. Headquartered in the United States,
Blackbaud also has operations in Australia, Canada, Hong Kong, the
Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.
Except for historical information, all of the statements, expectations,
and assumptions contained in this news release are forward-looking
statements that involve a number of risks and uncertainties. Although
Blackbaud attempts to be accurate in making these forward-looking
statements, it is possible that future circumstances might differ from
the assumptions on which such statements are based. In addition, other
important factors that could cause results to differ materially include
the following: general economic risks; uncertainty regarding increased
business and renewals from existing customers; continued success in
sales growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with successful
implementation of multiple integrated software products; the ability to
attract and retain key personnel; risks related to our dividend policy
and share repurchase program, including potential limitations on our
ability to grow and the possibility that we might discontinue payment of
dividends; risks relating to restrictions imposed by the credit
facility; risks associated with management of growth; lengthy sales and
implementation cycles, particularly in larger organization;
technological changes that make our products and services less
competitive; and the other risk factors set forth from time to time in
the SEC filings for Blackbaud, copies of which are available free of
charge at the SEC's website at www.sec.gov
or upon request from Blackbaud's investor relations department. All
Blackbaud product names appearing herein are trademarks or registered
trademarks of Blackbaud, Inc.
SOURCE: Blackbaud, Inc.
Melanie Mathos, 843-216-6200 x3307