Avery Dennison Corporation (ticker: AVY, exchange: New York Stock Exchange (.N))
News Release -
International Air Transportation Association Approves Avery Dennison
RFID Inlays for Airport Bag TagsFLOWERY BRANCH, Ga., Dec 17, 2009 (BUSINESS WIRE) -- Avery Dennison Corporation (NYSE: AVY) announced today that its RFID
inlays have passed the specifications and system tests and met the
performance requirements established by the International Air Transport
Association (IATA) for the tagging of luggage and bags at airports.
This Avery Dennison RFID technology has already been successfully
deployed in tagging solutions at Las Vegas and Hong Kong airports, where
it has been involved in the tracking of millions of transported items
and goods. For example, through its partnership with Motorola and
Print-O-Tape, Avery Dennison will supply Hong Kong International Airport
(HKIA) with inlays for up to 70 million radio
frequency identification (RFID) enabled baggage tracking tags.
"Working with a variety of partners, Avery Dennison RFID is emerging as
the inlay solution of choice for aviation and bag tagging applications,"
said Maggie Bidlingmaier, global director of sales & marketing, Avery
Dennison RFID Division. "This growth reflects the superior performance
that Avery Dennison AD-833 inlays provide for baggage tracking
applications that require consistent, reliable tracking. The use of RFID
technology helps the airports provide the necessary security to protect
passengers and crew, while reducing costs and improving customer
Recent studies have demonstrated that the deployment of RFID systems for
bag tagging can provide a rapid return on investment (ROI) by increasing
accuracy and reliability of read rates. RFID tags eliminate bad reads
from damaged bar codes and help reduce the costs of locating and
delivering misplaced luggage, which cost airports millions of dollars
every year. The AD-833 inlay can be successfully read at virtually any
angle and allows better read capture rates in baggage applications,
where there is little control on the orientation of a bag.
Avery Dennison RFID provides a full range of Ultra High Frequency (UHF)
and High Frequency (HF) RFID solutions across multiple markets including
Supply Chain, Health care (Pharmacy), Retail and Aviation.
About Avery Dennison
Avery Dennison is a recognized industry leader that develops innovative
identification and decorative solutions for businesses and consumers
worldwide. The Company's products include pressure-sensitive labeling
materials; graphics imaging media; retail apparel ticketing and branding
systems; RFID inlays and tags; office products; specialty tapes; and a
variety of specialized labels for automotive, industrial and durable
goods applications. A FORTUNE 500 Company with sales of $6.7 billion in
2008, Avery Dennison is based in Pasadena, California, and employs more
than 36,000 employees in over 60 countries. For more information, visit www.averydennison.com.
SOURCE: Avery Dennison Corporation
Avery Dennison Corporation
Judy Abelman, 440-534-4943