This Avery Dennison RFID technology has already been successfully deployed in tagging solutions at Las Vegas and Hong Kong airports, where it has been involved in the tracking of millions of transported items and goods. For example, through its partnership with Motorola and Print-O-Tape, Avery Dennison will supply Hong Kong International Airport (HKIA) with inlays for up to 70 million radio frequency identification (RFID) enabled baggage tracking tags.

"Working with a variety of partners, Avery Dennison RFID is emerging as the inlay solution of choice for aviation and bag tagging applications," said Maggie Bidlingmaier, global director of sales & marketing, Avery Dennison RFID Division. "This growth reflects the superior performance that Avery Dennison AD-833 inlays provide for baggage tracking applications that require consistent, reliable tracking. The use of RFID technology helps the airports provide the necessary security to protect passengers and crew, while reducing costs and improving customer satisfaction."

Recent studies have demonstrated that the deployment of RFID systems for bag tagging can provide a rapid return on investment (ROI) by increasing accuracy and reliability of read rates. RFID tags eliminate bad reads from damaged bar codes and help reduce the costs of locating and delivering misplaced luggage, which cost airports millions of dollars every year. The AD-833 inlay can be successfully read at virtually any angle and allows better read capture rates in baggage applications, where there is little control on the orientation of a bag.

Avery Dennison RFID provides a full range of Ultra High Frequency (UHF) and High Frequency (HF) RFID solutions across multiple markets including Supply Chain, Health care (Pharmacy), Retail and Aviation.

About Avery Dennison

Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company's products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of $6.7 billion in 2008, Avery Dennison is based in Pasadena, California, and employs more than 36,000 employees in over 60 countries. For more information, visit www.averydennison.com.

SOURCE: Avery Dennison Corporation

Avery Dennison Corporation
Media Relations:
Judy Abelman, 440-534-4943
judy.abelman@averydennison.com