Amazon.com Makes It Easy For Millions of Music Fans Worldwide to Discover and Buy Unsigned Artists' and Independent Labels' CDs
Amazon.com Advantage for music uses the power of the Internet to
revolutionize music distribution
SEATTLE, November 5, 1998 /PRNewswire/ -- On the first day of CMJ's Music
Marathon, Amazon.com, Inc. (NASDAQ: AMZN), the No. 1 online music retailer,
today announced Advantage for music, a revolutionary new program that solves the
biggest problem faced by independent artists, bands, and labels: securing
widespread distribution of their CDs. Amazon.com's Advantage for music program
makes it easy for independent artists, bands, and labels to sell their CDs to
Amazon.com's 4.5 million customers worldwide.
Amazon.com's Advantage program was created to change the rules for success in
the music industry. Unsigned artists, bands, and independent labels
traditionally have a difficult time getting their CDs into stores so that fans
can purchase their music. Advantage for music, a free program, now allows them
to sell their CDs at the Amazon.com music store and to enjoy the same level of
exposure on the Amazon.com Web site as CDs from major artists and labels.
"Our mission over the past two decades has been the discovery and
promotion of new artists," said CMJ President Robert Haber, when asked
about Amazon.com's new Advantage for music program. "We are delighted to
learn of Amazon.com's strategy for assisting these new artists in getting their
music exposed to a potential audience in the millions. This is just the kind of
program that makes the new medium of the Internet so exciting." Through CMJ
New Music Report, CMJ New Music Monthly, and its annual CMJ Music
Marathon convention, CMJ brings emerging artists to public attention.
"In order to match the power of Amazon.com's global distribution,
independent artists, bands, and labels would have to get their CDs into an
estimated 100,000 retail stores worldwide," said Mary Morouse, Amazon.com's
vice president of merchandising. "With music Advantage, these CDs will be
only a few clicks away from 4.5 million Amazon.com customers worldwide."
"No matter how slammin' your band is, it is really hard to get
distribution without being signed to a major label," says Dara Quinn of
Seattle's Rockin' Teenage Combo, Amazon.com's Advantage charter band. "Even
if we could get our CDs stocked in stores in every city we play in when we're on
tour, who has the time and money to print and distribute all those CDs? Now,
whenever anyone hears the buzz about our music, they'll be able to buy our CD at
Amazon.com-what could be easier than that?"
Amazon.com Advantage for music builds on the success of Amazon.com Advantage
for books, an innovative program that increases the visibility and sales of
harder-to-find books from independent publishers. Getting the Amazon.com
Advantage is easy-and it's free. Once enrolled, independent artists, bands, and
labels simply place a limited quantity of CDs in Amazon.com's distribution
centers for immediate sale and delivery to Amazon.com's customers all over the
world. Amazon.com helps Advantage members sell CDs by enhancing their shelf
presence with cover art, sound clips, and liner notes. Advantage members save
time and money with hassle-free fulfillment, easy restocking, and automatic
sales reports and payment.
For more information about Advantage for music, or to join, visit: http://www.amazon.com/advantage.
About Amazon.com's Music Store
Amazon.com's music store, which opened in June, offers shoppers more than 25
times the CD selection of the typical music store at everyday savings of up to
40%, including 30% off Amazon.com's 100 bestselling CDs and Editors' Choice
titles. From alternative to zydeco, hip-hop to bebop, Amazon.com's customers
will find everything from the latest releases to hard-to-find gems in any music
genre. In addition, the Amazon.com music store features reviews by Amazon.com
staff editors and nationally known critics, song samples, artist interviews,
lists of essential albums by genre, thousands of bestseller lists, music in the
news, and personalized music recommendations.
About Amazon.com, Inc.
Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 book and No. 1 music
retailer, opened its virtual doors on the World Wide Web in July 1995 and
quickly became Earth's Biggest Bookstore. Today, the Amazon.com store has
expanded to offer more than 3 million books, music CDs, audiobooks, videos, DVDs,
computer games, and other titles, plus easy-to-use search-and-locate features,
secure credit-card payment, personalized recommendations, streamlined ordering
through 1-Click(SM) technology, and direct shipping. Amazon.com operates two
international bookstore Web sites: www.amazon.co.uk in the United Kingdom and
www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com),
a Web-based address book, calendar, and reminder service, and the Internet Movie
Database (www.imdb.com), the Web's comprehensive and authoritative source of
information on more than 150,000 movies and entertainment programs and 500,000
cast and crew members dating from the birth of film in 1892 to the present.
This announcement contains forward-looking statements that involve risks and
uncertainties that include, among others, Amazon.com's limited operating
history, the unpredictability of its future revenues, and risks associated with
capacity constraints, management of growth, and new business opportunities. More
information about factors that potentially could affect Amazon.com's financial
results is included in the company's filings with the Securities and Exchange
Commission, including the Annual Report on Form 10-K for the year ended December
31, 1997, and the quarterly report on Form 10-Q for the quarter ended June 30,
Amazon.com, Earth's Biggest Bookstore, and 1-Click are either registered
trademarks or trademarks of Amazon.com, Inc. All other names mentioned herein
may be trademarks of their respective owners.